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What If All You Saw Was Love

According to John Pogachar and his website created to promote and track the spread of LOVE (, this is how! You foster a seemingly crazy idea. You dare to follow your heart!

A description from his website:

‘This is exactly how Love on Every Billboard came to be. John Pogachar was persistently doing the inner work and a question emerged: “wouldn’t it be amazing to buy a billboard without it needing to sell or promote anything except for love?”

The idea quickly gained momentum and multiplied from one billboard to five all around Spokane, Washington, and is now opening to a worldwide audience to join in the vision of having messages of truth all around us.’

In a world that feels turned upside-down, join John Poggachar and people like him who are determined to set the world right-side-up and make every moment a keepsake moment.